Betty Tran first began her journey amidst a family who submerged themselves in textiles as well as manufacturing services to numerous international and Australian fashion labels. After studying two years of PR at Edith Cowan University followed by three years of Fashion and Textiles at Curtin University, Betty developed her creativity with diversity and flair. In September 2011, Betty Tran opened her first boutique on William Street in the heart of Perth, Western Australia. The Betty Tran S/S 12-13 collection was then officially launched in March 2012 at New York Fashion Week followed by a showcase of the S/S 13-14 La Muse collection at Mercedes Benz Australia Fashion Week as part of the New Generation Show in 2013.
Within a few short years, Betty has made her mark in the fashion world and has dressed an array of successful female celebrities including Victoria Secret’s Jessica Hart, X-Factor Winner Samantha Jade, Spice Girl turned X-Factor Judge Mel B, international model Nicole Trunfio, tennis superstars Serena Williams and Venus Williams, TV/Radio Broadcasting personalities and Australian Members of Parliament. Betty’s motivation lies in creating timeless, functional, versatile and quality pieces that empower women to look as well as feel great. With inspiration drawn from love, beauty and passion, Betty has created garments and gowns that embody the modern woman without compromise on femininity. With such an incredible journey so far, she looks forward to continuing her work through expressing, envisioning, illustrating and creating new collections that inspire and empower.