Love Jungle Hitting The Competition
- From The AW09 Collection
When Bert & Aaron from Love Jungle decided to chuck into the business blender style, graphic design and music nobody could have anticipated just how great Love Jungle would taste. A smart witty tee shirt brand with an edge for the unexpected Love Jungle breaks menswear boundaries. When Love Jungle’s entry pack fell onto our Fashion Palette desks we were ecstatic to have such a fierce competitor in the Fashion Palette fashion design awards.
I caught up for a long distance cuppa earlier this week with Bert the artist behind the love. A web focused brand with an online store attached to their website and online stockists the brand is taking over online shopping and new media. The brand was established just over 18months ago in Australia’s fashion capital, Sydney. The Love Jungle boys just wanted to make shirts they wanted to wear and starting pumping out neutral coloured t-shirts with eye catching graphic prints; they soon were to discover other guys wanted to wear there shirts just as much as them, and a cult following was born.
With a 20 piece menswear collection in the works Love Jungle is full steam ahead. This season’s collection is the third from the label and is being lapped up by indie stores, music artists and Jo Blow. Love Jungle plans to take the brand and the current collection internationally in the second half of this year; despite this the brand is committed to Australia and plans to keep its roots here.
Love Jungle is so excited to be attending the Fashion Palette conference. Bert is pumped to listen to Arturo Elena and the boys from Insight. Bert has a theory that “Your bound to learn 20 new things a day” at the conference.
Aaron & Bert will be running a muck down at the conference, so make sure you catch up with them and prick their brains about Love Jungle and the future of Australian fashion.
by Megan Aney (www.anaustralianwintour.com)
Tags: fashion palette awards
